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Storefront in 2.0

Updated

Share your brand with customers and add a custom message to engage them.

Design your 2.0 storefront

Configure storefront settings in 2.0

Open or close your 2.0 store

View your 2.0 storefront

Register as a customer on your 2.0 storefront

Share the shopping guide with your customers

Storefront reporting

The Storefront page is where you design and manage your storefront.

Your storefront has two tabs: 

  • Shop - Your price list is displayed here. Your prospects and customers can browse by the categories and tags you defined in your back office, and they can also view the fulfillment options that are applicable to them.
  • About us - Share the story of your farm here to promote your brand.

Design your 2.0 storefront

Users migrated from 1.0

Some of your storefront settings from your 1.0 account are automatically migrated to your 2.0 account:

  • Cover image
  • Profile image
  • Tell us about your business 

Your certifications, business name and contact details are not migrated automatically. See Add your store info, Customize your about us page and Add custom tabs below for how to add those details manually.

New Local Line users

Add your store info in 2.0

Your Store Info settings are displayed in the footer of your storefront. 

  1. Go to the Storefront page.
  2. Enter your Contact details.
    1. [Required] Enter a Store name.
    2. Enter a Phone number.
    3. Enter your Email.
    4. Enter your Address.
    5. Click Apply.
  3. Enter your Social link, if applicable.
    1. Enter your Website.
    2. Enter your Twitter handle.
    3. Enter your Facebook page.
    4. Enter your Instagram account.
    5. Click Apply.

Customize your about us page

Your About us page is a space to share your farm’s story and to include things like your certifications.

  1. On the Storefront page, click the About us page tab.
    1. If you do not want to display an About us tab on your storefront, click the toggle to disable it.
  2. [Optional Specify an About us tab title if you prefer to call it something other than 'About us'.
  3. [Optional] Add an About us header.
  4. Enter more details About your business. You can make text bold, italic or underlined, and add lists, hyperlinks and emojis.
  5. [Optional] Add a Header image. The maximum image size is 10 mb. Images are supported in these formats: .jpeg, .jpg, .png. Use the image size controls:
    1. Select Fixed width image to have the image scale relative to the page content.
    2. Select Full width image to have the image span and scale relative to available space on the page. 
    3. Click Add image and select an image to upload. 
    4. Or, drag + drop an image from your files.
  6. Click Apply.

Customize your shop page

Add messaging to communicate with your customers, and images to promote your brand.

  1. On the Storefront page, click the Customization tab.
  2. Add Images. The maximum image size is 10 mb. Images are supported in these formats: .jpeg, .jpg, .png. 
    1. [Optional] Add a Favicon image. A favicon is the image shown in the web browser tab. Click the image box to select and upload an image. For best display use a square image with dimensions 32 x 32 px. If you do not add an image, the Local Line logo is displayed.
    2. [Optional] Add a Logo image. This is displayed on the top navigation bar on your storefront, and where your registered customers sign in to their account. It is also displayed on your invoices. Both square and rectangular image files are supported.
    3. [Optional] Add a Storefront banner image. This is displayed at the top of your storefront’s Shop tab. Use the image size controls:
      1. Select Fixed width image to have the image scale relative to the page content.
      2. Select Full width image to have the image span and scale relative to available space on the page. 
    4. Click Add image and select an image to upload. Or, drag + drop an image from your files.
    5. Click Apply.

Add custom storefront colors

Customize your storefront colors with hex codes. We recommend using a single color with variations in shade that scale from lightest to darkest. You can use this tool to browse color palettes or create your own and get your codes.

storefrontcolortool.png

To create your own palette, click on the default color dot to select a starting color, and the tool will give you other shades of that color. 

If you use this tool you might want to generate similar darkness levels to the default, which is optimized for design and accessibility best practices.

To do that we recommend using these shades:

  • 100 for Hex 1
  • 600 for Hex 2
  • 700 for Hex 3
  • 900 for Hex 4 
  1. Go to the Storefront page.
  2. Go to the Customization tab.
  3. In the Customize colors section, add the hex code for the color you want to apply.
    1. Color Hex 1 is primarily used for backgrounds like you see in filter tags. We recommend that this is your lightest color.
    2. Color Hex 2 is the most commonly used in your storefront and appears on buttons and navigation links. It should be dark enough that white text is readable when placed on it.
    3. Color Hex 3 is primarily used for checkboxes, text links, and button hover states.
    4. Color Hex 4 is primarily used for selections and hover states such as checkboxes and text links. We recommend that this is your darkest color.
  4. Click Apply.

Add custom links

You can add custom links to the navigation bar. For example, you can add a link to your website, a payment platform like PayPal where you may accept e-transfers, or link to a private price list to make it more discoverable.

 

2.0_customnavlinks.png

  1. On the Storefront page, click the Customization tab.
  2. In the Custom Navigation Links section, enter a Title and URL for up to 3 links.
  3. Click Apply.

Set product listing format

By default, storefronts are set to Display Products in a Grid format, but you can switch to a List format.

Mobile view is independent of these settings as it has a unique design that is optimized for mobile.

  1. On the Storefront page, click the Customization tab.
  2. In the Default product listing format section, choose your preferred format:
    1. Display Products in a Grid
      Grid View arranges products in a series of rows and columns, allowing customers to browse a large number of items at a glance. This view is perfect for storefronts with a large number of products.
    2. Display Products in a List
      List View displays products in a single column, providing detailed information for each. It's ideal for stores with fewer items or when in-depth product information is necessary at first glance.
  3. Click Apply.

Configure storefront settings in 2.0

Display preferences

Choose what is displayed to your customers on your storefront Shop tab. By default, all preferences are enabled.

  1. On the Storefront page, click the Settings tab.
  2. Specify your Preferences.
    1. Click the toggle to disable Show out of stock products.
    2. Click the toggle to disable Show remaining inventory.
    3. Click the toggle to disable Show product pictures.

Checkout settings 

By default, all preferences are disabled.

  1. Click the toggle to enable Enable guest checkout if you want to let customers check out without registering an account.
    1. When your customer uses guest checkout their email, first and last name, are captured and displayed on your Customers page table in your back office - unless they have opted for delivery, in which case just the delivery address is captured.
    2. If they exist as a registered customer in your back office already, their guest order is associated with that customer record.
    3. Enabling guest checkout can give you more visibility into your abandoned carts data on your Reports page Storefront tab should you want to reach out to those shoppers. This is because some shopper details like email, name and phone number can be captured in the guest checkout flow.
  2. Click the toggle to enable Require phone number on checkout.

Automated email notifications

Configure which Automated email notifications your customers receive. By default, all emails are enabled.

  1. Click the toggle next to an email notification to disable it. For more information on which email notifications your customer receives, see Customer email notifications in 2.0.
    1. Order has been cancelled.
    2. Order is marked as paid.
    3. Payment is overdue.
    4. Store credit balance updated.
  2. Click Apply.

Open or close your 2.0 store

If you had a Local Line 1.0 storefront and your customers visit that URL they are automatically redirected to your default 2.0 storefront.

  1. On the Storefront page, click the Open/Close store tab.
  2. Click Store open/close.
  3. [Optional] Add a Custom store closed banner. By default, the banner displays “Store closed”. If you want to customize the message, enter the text in the box. You can make text bold, italic or underlined, and add lists, hyperlinks and emojis.
  4. Click Apply.

View your 2.0 storefront 

To view your private storefront you must register as a customer on your storefront and assign that customer to the private price list. Then, log in as that customer. Depending on how your price lists are configured, you may need to navigate to the private price list from the customer user menu.

To view your public storefront:

  1. Go to the Price lists page.
  2. Click the dot menu for the price list you want to view.
  3. Click Edit settings.
  4. Copy the Price list URL (full) into your web browser’s address bar.

Register as a customer on your storefront

If you want to test your customer’s storefront experience, register as a customer on your own storefront.

  1. Complete the steps in View your storefront.
  2. Click Login.
  3. Click Or create an account.
  4. Enter a different Email address than you use for your back office. You can make your back office email unique by modifying it. For example:
    1. Back office email: valleyviewfarms@gmail.com
    2. Storefront customer email: valleyviewfarms+storefront@gmail.com
  5. Enter a Password. Your password must contain at least 8 characters. Click Show to see your password as you type it.
  6. If you want to receive your scheduled price list email, check the Email me about new item updates box to opt-in to marketing emails.
  7. Click Create account.
  8. Explore your storefront and/or use the Local Line 2.0 shopping guide to navigate it. 

Share the shopping guide with your customers

Share the Local Line 2.0 shopping guide with your customers to support their storefront experience.

  1. Go to the Local Line 2.0 shopping guide.
  2. Copy the URL for the guide.
  3. Email your customers.
    1. Bulk email all of your customers.
      1. Go to the Customers page.
      2. Click the checkbox to select all. This only selects the first page of your customers...
      3. Click the Actions menu.
      4. Click Send email. This opens your default mail client (inbox) and populates your customers’ emails as bcc.
      5. Add a message to your email body that includes the URL you copied in step 2.
      6. Send your email.
    2. Email customers in a specific price list.
      1. Go to the Price lists page.
      2. Click on the price list whose members you want to send an email to.
      3. Click the Members tab.
      4. Click the checkbox to select all.
      5. Click the Actions menu.
      6. Click Send email. This opens your default mail client (inbox) and populates your customers’ emails as bcc.
      7. Add a message to your email body that includes the URL you copied in step 2.
      8. Send your email.

Storefront reporting in 2.0

You can view and download key metrics for your storefront from the Reports page. Learn more about Reports in 2.0.

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