- Start by building your email list. With email marketing and newsletters, you own the channel and—most importantly—you own your email list. Using only social media means you’re building your marketing efforts on borrowed land. Ways to grow your list:
- Give away flyers with purchase
- Have a sign at the market
- Hang flyers with QR codes at local cafes, schools, neighbourhood forums.
- Add an email sign-up form to your website
- Start with sending out a monthly newsletter.
- Start small and send out a monthly newsletter. This newsletter can include:
- Updates on the farm – what’s growing, what’s new, how are the animals?
- Favourite recipes – pick out a few favourite recipes that feature in-season products.
- A Call-to-Action to shop your store
- Upcoming events or markets
- Set up a price list schedule.
- Sign up for an email marketing tool
- Watch our email marketing webinar!
- Create a business Facebook and Instagram page.
- Convert your business Instagram page to your business page.
- Add a Shop Now button to your Facebook Page
- Build out your Instagram profile
- Profile Picture
- Ideally, you want to use a picture of yourself or your family. Many farmers use pictures of what they sell or produce as their profile pictures, but it will not connect with people the same way a photo of you will. We often say you want to know your farmer. The best way to do so is to show your face!
- Name Line
- On Instagram, you have a username (usually starting with an @ symbol) and your name line. They sound very similar, but they’re actually very different. Your username is what your account is called. Your name line is the part of text that appears underneath your profile picture as a bold font. That is the only part of your Instagram account that’s searchable.
- This is the 150 characters you get to describe what you do. Start with a strong statement about what you do and what you sell, grow or make. On Instagram, you often have to click a read more button to see the entire profile. You want to ensure that the most important information comes before that point.
- Make sure to add a link where people can learn more about you. Switching up your link should be a part of your monthly profile checks. You can change it as much as you would like; for example, if you want to push viewers to a certain resource, send them to the link by using a call-to-action above!
- The highlights are the small bubbles at the bottom of your profile. They come from your stories. Your profile is so small to work with and makes you sum up what you do really succinctly. Consider your highlights as an extension of your profile – where you can really tell them any other information they need, i.e. where you sell, what you sell, and how you sell it!
- Start posting to Instagram a few times a week.
- Claim your Google My Business
- Create a website.
- At Local Line, we offer two different services. We have a free website builder where you can build your own website using our pre-existing templates. Learn more here.
- Get Local Line to build your website for you. We offer affordable custom websites built just for your farm! Learn more here.
- Watch our Websites 101 webinar!
- Create a pick-up location at a popular community location (i.e. a cafe?).
Find local Facebook groups or online forums and share your store.
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