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Local Line Knowledge Base
Customer acquisition playbook for farmers
Customer acquisition - Well established
Start segmenting your email list.
Break down your customer list by customer persona, for example, households with kids, couples, older individuals, and personalize the content to attract the most to them.
You can also segment by location, i.e. different counties or cities you deliver to.
Set up a drip campaign for new email subscribers.
Start experimenting with different content forms on Instagram.
Get serious about SEO
Get an advanced SEO tool such as Semrush .
Hire an SEO specialist to help you out using Fiverr or Upwork .
Like email marketing, text marketing can be an effective marketing strategy to remind customers to put in their orders. For some customers, email isn’t a tool they use daily or even weekly, so sending reminders via email might get missed. Text marketing allows you to send a mass text message to a list of customers without having to text everyone individually. Here are some softwares you could use:
TextMagic for getting started quickly with an SMS service
SimpleTexting for easy-to-run SMS marketing campaigns
Sakari for outgoing SMS marketing
Salesmsg for small, local businesses using SMS
EZ Texting for non-technical people who want some guidance on SMS marketing
Twilio for customizing your SMS marketing
Implement a loyalty program.
Give good customers rewards. Define a loyalty program that incentivizes customers to increase their order size.
Example: For every $50 spent/get a $5 credit added to your account next year.
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