Email Marketing
- Start segmenting your email list.
- Break down your customer list by customer persona, for example, households with kids, couples, older individuals, and personalize the content to attract the most to them.
- You can also segment by location, i.e. different counties or cities you deliver to.
- Set up a drip campaign for new email subscribers.
Social Media
- Start experimenting with different content forms on Instagram.
- REELS!
- Instagram stories
Website
- Get serious about SEO
- Get an advanced SEO tool such as Semrush.
- Hire an SEO specialist to help you out using Fiverr or Upwork.
- Google ads
- If Google ads interest you and you want to learn more about how to get started, check out this beginner’s guide from Hootsuite. A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Other
- Text marketing
- Like email marketing, text marketing can be an effective marketing strategy to remind customers to put in their orders. For some customers, email isn’t a tool they use daily or even weekly, so sending reminders via email might get missed. Text marketing allows you to send a mass text message to a list of customers without having to text everyone individually. Here are some softwares you could use:
- TextMagic for getting started quickly with an SMS service
- SimpleTexting for easy-to-run SMS marketing campaigns
- Sakari for outgoing SMS marketing
- Salesmsg for small, local businesses using SMS
- EZ Texting for non-technical people who want some guidance on SMS marketing
- Twilio for customizing your SMS marketing
- Facebook/Meta advertising
- If Facebook ads interest you and you want to learn more about how to get started, check out this beginner’s guide.
- Referral program
- You should be tapping into your existing customer network to get new customers. Check out this blog post to learn more.
- Implement a loyalty program.
- Give good customers rewards. Define a loyalty program that incentivizes customers to increase their order size.
- Example: For every $50 spent/get a $5 credit added to your account next year.
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