Local Line Marketing Resources

All Local Line resources, ebooks, webinars and more to help you market your business and grow your sales.

Guidebooks and Resources

Storefront Set Up

  1. How to Launch and Promote Your Farm’s Online Store in 3 Days
  2. How to Launch and Promote Your Online Market in 3 Days (Farmers’ Markets)
  3. How to Launch and Promote Your Online Market in 3 Days (Food Hubs)

Marketing

  1. 365 Days of Marketing
  2. The Food Supplier’s Guide to Sales & Marketing
  3. The Ultimate Marketing Handbook for Farmers
  4. The Branding Handbook for Farmers
  5. Paid Advertisements Cheat Sheet

Social Media

  1. Social Media Essentials for Farmers
  2. 5 Ways to Get New Customers on Instagram
  3. Local Line’s Social Media Guide
  4. 36 Social Media Post Ideas
  5. 30 Instagram Captions to Copy-and-Post

Email Marketing

  1. Email Marketing for Farmers
  2. Free Marketing Email Templates

CSAs

  1. Running a CSA on Local Line: Checklist

Pickup & Delivery

  1. Online Ordering Curbside Pickup Checklist
  2. 7 Best Tips and Tricks for Home Delivery
  3. The Food Supplier’s Guide to Distribution

General

  1. The Direct Market Farmer’s Guide to COVID-19
  2. The Food Supplier’s Guide to Selling Online
  3. The Food Supplier’s Guide to Customer Service
  4. Customer Quality Matrix

Webinars

  1. Social Media Series Part 1: Plant the Seed
  2. Social Media Series Part 2: Get Growing
  3. Social Media Series Part 3: Using Instagram to Grow Your Business
  4. Websites 101: How to Set-Up, Design, and Get Noticed Online
  5. 8 Ways to Sell More with Email Marketing
  6. Selling Online, In-Person, or Both: Doing Business as a Farmer in 2021
  7. The Digital Farmers Market: Tips and Tricks for Market Managers
  8. Local Line Learning Series: Maximizing Your Storefront