Customer acquisition playbook for farmers
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      1. Knowledge Base
      2. Marketing Toolkits
      3. Customer acquisition playbook for farmers

      Customer acquisition - Somewhere in between

      Email Marketing

      Social Media

      Website

      Other

      Email Marketing

      • Email your list biweekly.
      • Create a lead magnet for your email list.
        • 15 back-to-school recipes
        • My farm-to-table family recipes 
        • Get started with canning/preserving/fermenting
        • What’s in season guide for my area
      • Giveaway
        • Enter to win a gift card if you buy this product
        • “Community box” - local products from farms around you. Collaborate and share audience by prompting entries (sign up for these newsletters and share with a friend)

      Social Media

      • Create a LinkTree or Link in Bio to include relevant links: website, online store, blog, other social media, CSA sign up
      • Scout local Instagram accounts that have big followings and do partnerships with them.
      • Run a giveaway on social media. 
        • Gift card
        • Veggie box
        • “Community box” - local products from farms around you. Collaborate and share audience by prompting entries (follow these accounts, tag a friend, and like this post)

      Website

      • Incentivize customers to leave reviews on Facebook and Google. 
        • “Take a picture of your review, and we’ll add a $10 credit to your account.”
      • Do a basic SEO clean up

      Other