Local Line Marketing Resources

All Local Line resources, ebooks, webinars and more to help you market your business and grow your sales.

Guidebooks and Resources

• Website
• Storefront Set Up
• Marketing
• Social Media
• Email Marketing
• CSAs
• Farmer's Markets
• Pickup & Delivery
• General

Webinars

 

Guidebooks and Resources

Website

1. The Farm Website Basics
2. Get a Free Website
3. 9 Ways to Make Your Website Sell for You
4. The SEO Checklist for Farmers

Storefront Set Up

1. How to Launch and Promote Your Farm’s Online Store in 3 Days
2. How to Launch and Promote Your Online Market in 3 Days (Farmers’ Markets)
3. How to Launch and Promote Your Online Market in 3 Days (Food Hubs)

Marketing

1. 365 Days of Marketing
2. The Food Supplier’s Guide to Sales & Marketing
3. The Ultimate Marketing Handbook for Farmers
4. The Branding Handbook for Farmers
5. Paid Advertisements Cheat Sheet
6. 24 Days of Holiday Promotion Ideas for Your Farm

Social Media

1. Social Media Essentials for Farmers
2. 8 Free Canva Templates for Instagram Stories
3. 5 Ways to Get New Customers on Instagram
4. Local Line’s Social Media Guide
5. 36 Social Media Post Ideas
6. 30 Instagram Captions to Copy-and-Post
7. 90 Days of Instagram
8. Corinna Bench <> Local Line: Instagram Stories

Email Marketing

1. Email Marketing for Farmers
2. Free Marketing Email Templates
3. The Direct Farmer's Email Marketing Handbook

CSAs

1. Running a CSA on Local Line: Checklist
2. The CSA Marketing Handbook

Farmer's Markets

1. Online Market Info Packet 2021

Pickup & Delivery

1. Online Ordering Curbside Pickup Checklist
2. 7 Best Tips and Tricks for Home Delivery
3. The Food Supplier’s Guide to Distribution

General

1. 5 Ways to Go From Gardener to Market Garden
2. The Direct Market Farmer’s Guide to COVID-19
3. The Food Supplier’s Guide to Selling Online
4. The Food Supplier’s Guide to Customer Service
5. Customer Quality Matrix
6. 9 Ways to Increase Average Order
7. Minimum Order Calculator
8. ROI Calculator
9. Price Increase Calculator

Webinars

1. The Future of Food is Local
2. The Future of Food is Community-Based
3. The Future of Food is Scaleable
4. Local Line Learning Series: The Farmer Spreadsheet Academy
5. Selling Online, In-Person, or Both: Doing Business as a Farmer in 2021
6. Make the Sale: Selling Online 
7. Websites 101: How to Set-Up, Design, and Get Noticed Online
8. Social Media Series Part 1: Plant the Seed
9. Social Media Series Part 2: Get Growing
10. Social Media Series Part 3: Using Instagram to Grow Your Business
11. 8 Ways to Sell More with Email Marketing
12. CSA Webinar
13. CSAs: Innovations and How-Tos
14. The Digital Farmers Market: Tips and Tricks for Market Managers
15. Local Line Learning Series: Maximizing Your Storefront
16. Local Line Learning Series: Integrations
17. Money Matters
    • Money Matters Worksheet