Integrate Google Analytics and Meta Pixel to track performance, optimize marketing, and enhance customer insights for your online store
Tracking analytics with tools like Google Analytics or Meta Pixel is crucial for understanding user behavior and optimizing marketing strategies. These tools provide detailed insights into how visitors interact with your website—what pages they visit, how long they stay, and what actions they take. This data helps businesses measure the effectiveness of their ads, identify high-performing content, and make data-driven decisions to improve user experience and conversion rates. Without this tracking, it’s much harder to gauge the success of campaigns or identify areas for improvement.
- Read more about setting up Google Analytics
- Read more about setting up the Meta Pixel
Once you have your Google Analytics tag ID or your Meta Pixel ID, head to your Local Line backoffice. Navigate to Storefront -> Settings, and scroll to the bottom of the page:
Paste either your GA tag ID or your Meta Pixel ID (or both!) in the appropriate field, and click "Save".
Note: You only need to add your GA tag ID or Pixel ID in these fields, not any of the JavaScript code snippets.